The best way to organically increase traffic to your website, without having to rely on paid advertising…
With the right blend of technical know-how and content delivery, you can give your customers a better user experience, leading to better conversions – all without the need for paid advertising.
Without boring you with the structural details, ‘technical SEO’ focuses on the architecture and structure of your website. This allows Google bots to crawl your website more effectively so it can be indexed.
Components such as the speed of your website, how fast pages take to load, responsiveness and page rendering, along with URL structure are parts of the technical aspects of your website.
The security of your website is also a major component secure sockets layer (SSL). XML Sitemaps and structured data markup, all contribute to the foundational structure of your website. If the structure is not set up correctly no amount of on-page, off-age SEO will help it to rank.
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On-page SEO refers to all the visual elements you see on your website. This includes the content copy images buttons, how the page displays to the end user, this is typically user experience.
Every section of content is carefully reviewed and examined to finely tune and enhance the user experience.
Off-page SEO refers to all activity that takes place off the website. Off-page is primarily about building the site’s credibility across the internet.
Link building assists in developing higher authority, earning high-quality links from websites that have higher domain rating. Another form of off-page SEO is social media engagement which assists in promoting content and encouraging interactions with your website. Increasing user engagement with your website builds behaviour profile, these signals show how effectively users interact with content on your website leading to Google rewarding you. i.e. ranking your website higher.
SEO off page techniques build authority on your website. A backlink profile can tell you exactly what your competitor is doing.
For best practice optimise your Local SEO so your business can show up in the local pack., for more info scroll down…
Google frequently updates its ranking factors and algorithms to improve the quality of search results. Although there are factors that are more critical than others, here are some of the most important…
Speed is everything when it comes to the health of your website. There are many factors that can affect speed, which hinders page load times, fast delivery is best.
Its all about the linking, both internal or external links, all impact on the credibility and domain rating of your website. Broken links can impact on how Google ranks your website.
The structure and framework of your website is paramount. From the URL structure to the page depth. The overall structure impacts immensenly on how easy and fast bots can crawl your website.
User experience (UX) is critical to driving conversions and increasing your ranking on search engines. Google loves websites that convert, have great navigation and encourage user engagement.
Google considers HTTPS a ranking factor. A secure website means that it is protected from malware & hacking, otherwise it can be penalised in search results.
Content that converts is SEO friendly and matches search intent will boost your rankings. Content must be expert, authoritative and trustworthy. Dull weak content can be penalised.
Google Business Profile (formally known as Google My Business) is the easiest a quickest way to get you started. Plays a massive part in your SEO and is totally underused, FREE and will boost your online presence instantly.
For best practice optimize your Google Business Profile so your business can showup in the local pack, this doesn’t take long.
Exploring and learning about SEO can be quite overwhelming if you’re not sure exactly what you need to do. Book in a FREE DISCOVERY CALL on the calendar and fill out the appointment form.
With an effective SEO strategy in place and a better understanding how it all fits together, you’ll deliver a better user experience for your audience.
Believe it or not SEO is a cost-efficient way to strengthen your market position compared to traditional advertising methods.
Building out your SEO will synergise your social signals across the internet, and enhance you overall online presence, strengthening every aspect.
SEO helps potential customers easily find your website and find out about your products and services, allowing them to better understand your business.
Building out your SEO will synergise your social signals across the internet, and enhance you overall online presence, strengthening every aspect.
Improving your search rankings, SEO increases brand visibility, making it easier for customers to recognise and remember your business.
SEO provides potential customers with the right information about your services, helping them make better informed decisions.