Specifically crafted ads that peak interest and move your customers to convert.
It starts with understanding your ideal customer, defining demographics, and knowing their interests and behaviours. Designing ad copy and designing ads that resonate with your ideal
We build and design bespoke campaigns with the right elements…
Focusing on these elements can attract new customers and also enhance overall conversion rates, contributing to long-term growth and profitability.
Google regularly updates its products and their names. To avoid overwhelming you with details, here’s a concise overview of the campaign and ad types used in combination to drive conversions.
Search Ads are the most common type of google ads and probably the oldest. These ads are made of text only. Target highly relevant and qualified keywords. Generate leads and perfromance reporting.
These ads play before, during or after Youtube videos. Designed for targeting brand awareness and anything else ds play before, during or after Youtube videos. Designed for targeting brand awarenes
Display campaigns are visual banner ads that appear across a huge network of websites, known as the Google Display Network. Great for building brand awareness and can be used for retargeting.
Performance Max are the newest types of campaigns designed for multi-channel usage, i.e. Display, YouTube, Search etc. Does not target keywords but instead uses mutiple assets i.e. text, video, images.
All campaigns operate differently based on your business model, industry, competition, and audience. Each campaign is tailored specifically to your target demographics, to learn more book in a discovery session.
It builds out from the target market, demographics, location to the keyword research right through to your landing page….
We’re not about pumping out useless content, it’s about getting clear from the grassroots of what your brand stands for and what you want to achieve.
Work out scope of work according to your marketing goals. Identify ways to implement systems to streamline processors consistently.
Getting into techie side means making sure A/B testing and all ad are performing as expected.
Build out and design brand elements for advert placements. Positioning brand in alignment with all touch points.
I would love to give you a straight answer, however, it is dependent on many variables. They are two separate functions and have different strengths.
For instance, you may already have a lot of potential to get your website more optimised by producing more blog content which would position your brand as an industry leader, this takes time and consistency, which is a more organic approach to your marketing. This is not something that Google Ads can do.
Google Ads will get you quicker results in the short term, however it is recommended that campaigns are kept on continuously for the machine learning to optimise your ads effectively over time.
By maintaining a continuous campaign, Google can gather more data on user interactions, this allows the algorithm to identify trends and improve targeting. This iterative process not only enhances ad performance but also helps in adjusting bids and allocating budgets more efficiently.
As the campaign runs longer, it can achieve a better return on investment (ROI) as it tailors itself to better meet the needs and preferences of your target audience. Moreover, consistency in running ads can support brand visibility and awareness, establishing a stronger presence in the market.
Google Ads campaigns are mainly built on machine learning, meaning that it does take some time before you start to see results. However, there are many factors that can vary before you start to see significant results. Regular optimisations and adjustments overtime continue to enhance campaign performance.
Usually, you will be able to see initial results within the first week, but conservatively it may take several weeks to refine the campaign and tweak it to see stronger performance.
Your Google Ads campaigns will not have any direct impact on your SEO. Your SEO is purely organic and works with the Google search algorithm that relates to your website.
Although running Google Ads campaigns will increase brand awareness and visibility, it can increase behaviour signals to search engines which can lead to higher engagement on your website.
Immediate visibility: Google Ads will give you immediate visibility to appear at the top of search results, which can drive immediate traffic to your website.
Targeting: You can specifically target demographics, interests and locations, will means you are not spending on wasted advertising as with traditional media.
Measurable Results: Google Ads will give you analytics and reporting so that you can track the performance of your campaign and make decisions based on the metrics.
Budget Control: Using the PPC (per-per-click) model gives you full control over your daily spending limit, this allows you to be more specific on your marketing budget.
Flexibility: Campaigns can be adjusted for on-season and off-season depending on the nature of your business.
Depending on the type of campaign and your business model. Search campaigns are the quickest to set up as these ad types are made of text. Where as if the campaign is a Display ad or Performance Max images and video’s need to be created as part of the asset group, which requires a bit more time but usually it should take no more than1-2 weeks to set up all tracking can campaign content.
This really does come down to budget and how much you want to spend of this part of your marketing mix and the type of campaign. Costs can vary based on bidding strategy, the competitive nature of your industry and ad quality scores that Google uses to measure the effectiveness of your website as it relates to the overall campaign and it being able to convert.